RESUME
WRITING SAMPLES
Articles
A2Y Chamber Board Chair attends White House business forum | The Ann Arbor News
What Ann Arbor area small businesses need to know about federal health care reform | The Ann Arbor News
Blog posts
WestJet Campaign Makes Stars of Canadians Who Go Above and Beyond | Publicis Worldwide, North America blog
Taste NY: The best New York food and beverages | I Love NY blog
Health Care When You Travel | Beaumont Hospital Blog
8 Ways to Cut Salt from Your Diet | Beaumont Hospital Blog
LinkedIn gets philanthropic, Gwen Ifill takes over Twitter and Facebook gambles on brands | Fluency Media Blog
Instagram hits the big screen, Google searches for immortality, and Pinterest sells things | Fluency Media Blog
Press Releases
The Museum of Contemporary Art Detroit presents “I’M FULL OF BYARS” James Lee Byars – An Homage | MOCAD press release (Canceled exhibit)
The Museum of Contemporary Art Detroit presents First U.S. Solo Exhibition of Alexander Gutke | MOCAD press release (Canceled exhibit)
SOCIAL MEDIA CAMPAIGNS
#ISpyNY User-Generated Content Campaign for I Love NY
To increase fan engagement on I Love NY’s social channels we asked fans to share their Instagram photos from all around the state. The best photos were shared on I Love NY’s social channels and fans were asked to vote for their favorite photo each week. The program drove an extraordinary increase in engagement on I Love NY channels and there are currently over 33,000 photos on Instagram using the #ISpyNY tag. The program also won a gold Adrian award for a social media campaign from the Hospitality Sales and Marketing Association International (HSMAI).
I helped to develop the concept for the program and spearheaded the initial implementation.
Which Team Are You On? Social Media Promotion and Giveaway
To promote the launch of two new flavors of THINaddictives, fans were invited to vote for their favorite flavor by taking sides with Team Blueberry or Team Banana. Each time they voted, fans were entered to win the giveaway and could share a team badge with their social networks. Winners received a free box of their favorite new flavor. The campaign drove an increase of engagement on social media and generated buzz around the new flavors.
I lead the creative development of the program and designed the giveaway application and other social graphics.
Next Top Biscotti Social Media and Email Campaign
To help choose the next new flavor of Nonni’s Biscotti, fans were invited to vote for their favorite of four potential flavors. The winning flavor was named “Next Top Biscotti.” The campaign increased engagement on social media and determined a new product to be brought to market in 2014.
I helped to develop the creative concept for the program and designed social media graphics and an email blast for the campaign.
Biscotti Oscars Content program
To increase engagement during awards season, Nonni’s Biscotti fans were invited to vote for their favorite biscotti flavors in four categories, presented in the style of the Academy Awards. The fans’ favorite flavor was announced as the “Best Biscotti” winner. The program was successful in driving a large increase in engagement on Nonni’s Biscotti’s social channels.
I helped develop the creative concept for the campaign and designed social graphics.
Ongoing Social Content
As part of ongoing content creation for the Nonni’s Biscotti channels I helped to find “newsjacking” opportunities to insert the brand into timely content relating to trending topics on social media.
Shareable Social Graphics
As part of ongoing content creation, I designed graphics optimized for social channels.
AWARDS
MarCom Award, Platinum Blog | 2014
Awarded for the Beaumont Health System Blog, for which I managed the editorial calendar and wrote most blog posts.
HSMAI Adrian Award, Gold Social Media Campaign | 2013
Awarded for #ISpyNY, a user-generated content campaign for I Love NY which I helped to develop and for which I lead the initial implementation.
Editor’s Choice Award Cellar Roots | 2008
Awarded for “The Good Doctor,” a short story of mine that was published in Cellar Roots, Eastern Michigan University’s literary journal.
Nominee Pushcart Prize | 2008
Nominated by Cellar Roots for “The Good Doctor.”
